Plain English
If a tradie can't read your dashboard, your dashboard's broken. We default to plain English everywhere — no funnel-jargon, no GA4 metric names.
/ about
About Ghaze · Brisbane, AU · est. 2022
Built by an agency that got tired of explaining GA4 to clients every Monday.
Four humans in Brisbane, bootstrapped since 2022, hosting in Sydney, building the analytics tool we wished we had.
/ the story
We were the agency that hated agency analytics tools.
Anakira ran a Brisbane agency for nine years before we built Ghaze. By the end of it we were paying $1,400/mo across the portfolio for GA4 (free but expensive in engineering hours), Hotjar, Pingdom, Crazy Egg, and a server-side GTM container that someone had to babysit.
Every Monday we'd open eight different tools to write client reports. Half the time the numbers between them disagreed. The other half, the configurations had drifted because GA4 had pushed another update.
So we built the tool we wished existed. One snippet, one bill, one tab. Every feature on every plan. Hosted in Sydney because we wanted our own data not crossing the Pacific.
Today Ghaze runs on ~2,000 sites across 30+ agency partners. We're still four humans, still bootstrapped, still in Brisbane. We answer our own emails.
/ by the numbers
- Active sites~2,000
- Agency partners30+
- Uptime · 12-month rolling99.97%
- Australian-owned100%
- Humans on the team4
- VC investors0
/ how we operate
Four things we won't compromise on.
Honest defaults
We don't gate features by tier. Your $5/mo Starter has the same toolkit as our $120/mo Pro Agency. Pricing scales with sites, not with what you're allowed to do.
Built by users
Every line of code was written by someone who personally signed clients on $1,400/mo of GA4-and-Hotjar bills. We built the product we wished we had.
100% Australian
Founders, hosting, support — all here. Sydney AWS ap-southeast-2 for your data. Brisbane for the team that picks up the phone.
/ how we got here
The short version.
- 2022
Anakira Pty Ltd founded.
Started life as the analytics layer inside an agency tool. The agency kept getting asked 'can we just buy that part?'
- 2023
Ghaze public beta.
Spun out as a standalone product. WordPress plugin and Shopify drop-in launched. First 100 paying customers in 6 months.
- 2024
Smart Goals & server-side ads sync.
The two biggest features. Built in response to GA4 4.0 dropping universal-analytics support and breaking everyone's Smart Bidding.
- 2025
Agency Mode + GA4 Import.
Multi-tenant dashboard. White-label-able. Plus a one-click GA4 → Ghaze migration so agencies can move 20 clients in a weekend.
- 2026
Where you find us today.
30+ agency partners, ~2,000 active sites, four humans, still bootstrapped, still in Brisbane.
Stop guessing.
Start knowing.
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