/ for · service businesses

Analytics for service businesses · phone-call tracking

Tradies, clinics, advisors. One number that matters: did they call?

Service businesses don't need a sankey diagram. They need to know which Google Ad drove which phone call. Ghaze does that out of the box.

Phone tap
Auto-captured
every tel: link, every page
GCLID
Tied to source
calls credit the right Google Ad
$5/mo
Starter plan
1 site, all features included

/ the why

Built for service businesses, not retrofitted.

If your business sells time — plumbing, dentistry, financial advice, legal services — your analytics tool needs to be very good at one thing: tying inbound enquiries to the channel that drove them. Ghaze's auto-detected phone-call tracking + form tracking + Google Ads sync was designed for exactly this.

/ the pain

What we hear all the time.

  • GA4 'phone call' goals that miss half the actual calls because the tel: link wasn't tagged
  • Hotjar bill for replays you watch once a quarter
  • Service-area dashboards stuck in GMB and never reconciled with paid traffic
  • Smart Bidding for Local Services Ads with no real conversion signal feeding it

/ how Ghaze helps

Six things that pay for themselves in week one.

Tap-to-call captured everywhere

Every tel: link on every page. Mobile and desktop. Source/campaign attached.

Form tracking, no tagging

Contact, quote, callback request — all caught automatically.

Google Ads sync

Each call → conversion event in Ads with the GCLID. tCPA finally works.

Service-area reporting

Suburb-level reporting on enquiries (when location data is available).

Email click tracking

B2B service? Email's still the conversion. Captured automatically.

After-hours / weekend filter

See conversion rate by hour-of-day. Stop bidding at 2am for plumbing.

/ day one

The goals you'll get out of the box.

We pre-load these the moment you select Service businesses as your industry on signup. Edit, delete, add — they're just defaults.

  • 01Phone tap
  • 02Quote form submit
  • 03Contact form submit
  • 04Email click
  • 05Booking confirmation page-view
  • 06After-hours enquiry

Stop guessing.
Start knowing.

Five minutes, one snippet, 7 days free. Card required to start.