/ feature · woocommerce

WooCommerce analytics & conversion tracking

Drop-in for WooCommerce. Every order, captured.

Order ID, revenue, items, customer profile — captured automatically. No checkout-page tags, no Pixel manager plugin, no migration headaches.

/ overview

How the integration works

If you run WooCommerce, you've probably wired up at least three plugins to get analytics, conversion tracking and revenue reporting working — and they still drift apart. Ghaze installs in two minutes, captures every order at completion, and ties each one to the visitor's full session, source and campaign.

Our WordPress plugin hooks into the `woocommerce_order_status_completed` action and fires a single secure server-side event to Ghaze containing the order details. From there it's tied to the visitor session via their Ghaze ID.

No client-side tracking on the thank-you page means orders aren't lost to ad-blockers or refresh-with-payment-pending. Every paid order shows up.

What you get

  • Free WordPress plugin — install, paste site key, done
  • Every order captured: order ID, revenue, items, currency
  • Customer-side: source, campaign, landing page, prior visits, device
  • AOV, conversion rate and revenue-by-source calculated for you
  • Pipe orders to Google Ads / Meta server-side, in real time

/ in detail

The pieces that actually matter.

1-click install

Free WP plugin. Activate, paste the site key, you're done.

Order-completion hook

Hooks into `order_status_completed` so you only count paid orders, not abandoned baskets.

Customer profile

Each order ties to the visitor's full Ghaze profile — every visit before, every page they viewed.

Refunds handled

Refunds and cancellations are reflected in your revenue dashboards automatically.

Subscriptions ready

WooCommerce Subscriptions — initial purchase + each renewal — captured separately.

Multi-currency

Currency captured per-order. Reports normalise to your default currency.

/ FAQ

Questions we get a lot.

Don't see yours? Get in touch — we answer ourselves, no chatbots.

  • Does this conflict with the official Google for WooCommerce plugin?

    No. It can run alongside, but most customers uninstall it after switching since Ghaze does the same job server-side.

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