Auto-created conversions
We create the actions in Ads for you. No copy-pasting tags, no GTM containers, no template snippets.
/ feature · google ads sync
Google Ads conversion tracking · server-side sync
Server-side conversion sync. iOS-17 proof. GA4-free.
Link your Ads account once. Ghaze creates the conversion actions for you and pipes real outcomes back, server-side, in real time.
/ overview
How the sync works
Google Smart Bidding is only as smart as the conversion signal you feed it. Page views, time-on-site, and a 'Conversion' goal that's actually 'they got to /thank-you' aren't enough — Google needs the real revenue events. Ghaze gives Google those signals, server-side, without GTM Server, without Stape, without GA4.
When you link Google Ads, Ghaze authenticates via OAuth and creates the right conversion actions inside your Ads account on your behalf — typically one per goal. As conversions happen on your site, we send them server-to-server using the Google Ads API.
Because the data moves server-side, it doesn't depend on the visitor's browser cookies or third-party-cookie state. iOS 17 Private Relay, Safari ITP, and ad-blockers all stop being a problem.
What you get
- OAuth your Ads account — Ghaze auto-creates conversion actions for calls, forms and purchases
- Server-side conversion API — works in iOS 17+ environments where pixel-only tracking degrades
- Real outcomes (sales, calls) flow back to Ads in seconds
- Conversion value, currency and order ID included for ROAS bidding
- Plays nicely with offline conversions and CRM uploads
/ in detail
The pieces that actually matter.
Real-time delivery
Conversions land in Ads within seconds, with the GCLID attached so Smart Bidding gets a clean attribution signal.
Server-side, cookieless
Sent via the Google Ads API. Cookies and ad-blockers don't break it. ITP and Private Relay don't break it.
Revenue & currency
Sales fire with order ID, revenue and currency — so tROAS and value-based bidding work out of the box.
Offline-friendly
Add CRM-side outcomes (signed contracts, qualified leads) via API or CSV. Ghaze de-dupes for you.
Multi-account safe
Run a single Ghaze install across multiple linked Ads accounts. Common for agencies.
Do I need GA4 for this?
No. Ghaze talks to Google Ads directly via the Ads API. Many users uninstall GA4 once they migrate.
Will this work for Performance Max?
Yes. PMax happily consumes Ghaze conversions. Most of our customers see CPA drop in week 2 once Smart Bidding has clean signal.
/ also worth a look
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