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Ghaze blog · analytics & ads tradecraft

Things we've learned, written down. Honest.

Benchmarks, advertising tradecraft, privacy posture, and the occasional rant about GA4. Written by people who run client sites.

Featured

We ran GA4 and Ghaze side-by-side for 60 days. Here's what disagreed.

Spoiler: GA4 under-counted phone-call goals by 41% on the agency-vertical sites we tested. Here's why.

2026-04-309 min readBenchmarks

Read the breakdown

41%

phone-call goals GA4 missed

Ads

What iOS 17.4 broke for advertisers (and how server-side ad sync saves you)

Private Relay, anti-tracking and ITP changes mean pixel-only conversion tracking is degrading 8–14% per quarter. Here's the math.

2026-04-127 min

Ads

Smart Bidding is only as smart as the conversion you feed it

We rebuilt one client's bid model on real revenue events. CPA dropped 31% in two weeks. Walkthrough inside.

2026-03-2011 min

Privacy

Why we host every byte in Sydney (and why it actually matters)

AU data sovereignty isn't just a sales bullet. Here's what changes for your customers when their data physically stays here.

2026-03-056 min

Agency

The $1,400/mo agency analytics bill (and how we cut it to $120)

30 client sites. GA4 + Hotjar + Pingdom + Stape. The breakdown of what we replaced and what we kept.

2026-02-188 min

Privacy

How session replay handles PII without making you read a 40-page DPA

The capture-time masking model, why we never see passwords, and the one CSS attribute every form should have.

2026-02-045 min

SEO

Real-user web vitals: what Lighthouse can't see

Field data vs lab data, why your Lighthouse score keeps disagreeing with Search Console, and the 75th-percentile that actually matters.

2026-01-217 min

WooCommerce

The four-plugin WooCommerce tracking trap (and how to escape it)

Three pixel plugins, one Google Tag Manager, and a dataLayer that fights itself. Here's the cleanup.

2026-01-098 min

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