Phone-call goals
Tap-to-call detected on tel: links. Per-page, per-source, per-device.
/ feature · smart goals
Goal tracking · phone-call & form-submission tracking
The goals you'd have to wire up. Already wired up.
Phone taps, email clicks, form submits, outbound, scroll-depth, time-on-page — captured the second you paste the snippet. No tagging.
/ overview
Why bother with tags
Smart Goals is the layer above conversion tracking. It groups every meaningful interaction on your site into named goals you can report, segment, and pipe to your ad platform — all without writing a tag, deploying a GTM container, or asking a developer.
GA4 forces you to model every conversion as an event. That's fine if you have a data engineer. If you don't, you're left choosing between under-tracking (most teams) or paying an agency $500/month to maintain dataLayer pushes (the rest).
Smart Goals removes the modelling step. The most common 8 conversions that 95% of small businesses care about are detected automatically. The 5% that aren't can be added in 30 seconds via the dashboard.
What you get
- Auto-creates 8 starter goals on day one — calls, forms, emails, sales, signups, outbound, scroll-50%, time-on-page
- Add custom goals from the dashboard with no code (CSS selector or URL match)
- Every goal gets attribution: source, campaign, ad, landing page, device
- Per-goal funnels and per-goal heatmaps in one click
- Push goals to Google Ads, Meta or TikTok server-side
/ in detail
The pieces that actually matter.
Form-submit goals
Every form on every page, with success-state detection so you don't count failed submits.
Email-click goals
mailto: clicks captured. Filterable by inbox if you have multiple.
Sale goals
WooCommerce purchase + custom e-commerce events. AOV calculated automatically.
Engagement goals
Scroll depth, time-on-page, video plays — proxies for content quality.
Custom goals
Click on selector, page-view URL match, custom event — defined in 30 seconds, no code.
What if my form uses AJAX and never reloads?
We detect the success state via DOM mutations and 200 responses. Most modern forms work without configuration.
/ also worth a look
Related features.
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